CHIPS

Protected: IFC Films Animated Logo Concepts

01/03/2020

Concept 1: The Notch

Uses elements from real 16mm and 35mm film scans to make the notch in the logo come alive.
  • Concept 1A: Logotype fades in one letter at a time.

  • Concept 1B: Logotype entirely visible upon initial reveal.

  • One of the sources for Concept 1.

Concept 2: The Wipe

A less tactile way of illustrating the notch, featuring the drop shadowed version of the logo and the introduction of a bright, colorful background.
  • Concept 2A: Color Option 1

  • Concept 2B: Color Option 2

Concept 3: The Zoom

A simple, graphic solution in the tradition of modernist studio logos of the 70s and 80s.
  • Concept 3A: Color Option 1

  • Concept 3B: Color Option 2

  • Warner Logo, 1970s and 80s

  • Screen Gems logo, 1970s

Concept 4: The Projector

An elegant remix of the original IFC Films animated logo. (Instead of protruding through the type, light from a projector now backlights the logo from an elevated position, as if we are the screen looking back at the audience.)
  • Hollywood Pictures Home Video logo featuring backlit sphinx

  • Current IFC Films logo

Thank you!