Protected: IFC Films Animated Logo Concepts
01/03/2020
Concept 1: The Notch
Uses elements from real 16mm and 35mm film scans to make the notch in the logo come alive.
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Concept 1A: Logotype fades in one letter at a time.
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Concept 1B: Logotype entirely visible upon initial reveal.
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One of the sources for Concept 1.
Concept 2: The Wipe
A less tactile way of illustrating the notch, featuring the drop shadowed version of the logo and the introduction of a bright, colorful background.
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Concept 2A: Color Option 1
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Concept 2B: Color Option 2
Concept 3: The Zoom
A simple, graphic solution in the tradition of modernist studio logos of the 70s and 80s.
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Concept 3A: Color Option 1
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Concept 3B: Color Option 2
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Warner Logo, 1970s and 80s
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Screen Gems logo, 1970s
Concept 4: The Projector
An elegant remix of the original IFC Films animated logo. (Instead of protruding through the type, light from a projector now backlights the logo from an elevated position, as if we are the screen looking back at the audience.)
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Hollywood Pictures Home Video logo featuring backlit sphinx
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Current IFC Films logo