Hudson River Museum
Situated on the banks of the Hudson River in Yonkers, NY, the Hudson River Museum is an interdisciplinary institution deeply engaged with its local community. The Museum celebrates its centenary in 2019.
Our approach to the identity draws on it’s geographic location—the blue line in the logo labels the Hudson River; to it’s east, the word Museum sits on its bank.
We designed a full set of environmental graphics and wayfinding signage as part of the project. These applications draw on some of the materials found inside the space itself—signs mounted to concrete are printed directly on aluminum, referencing the door and window framing found throughout the building. Elsewhere, cut vinyl signage allows for a playful, and flexible, expression of the identity on glass.
The new Hudson River Museum website expands on the visual identity by giving select areas within the Museum their own distinguishing colors. The Glenview Historic Home, a gilded-age mansion on the campus representing the “History” in the Museum’s tagline, gets a gold treatment; the Planetarium, which hosts shows attended by nearly half of HRM’s visitors, gets a twilight color scheme.