3rd Ritual

Visual identity and website for 3rd Ritual, a company created by our friend Jenn Tardif that creates tools and resources that bridge ancient philosophies and current wellness practices.

  • 3rd ritual logo

The website’s background is made of all visitors’ mouses’ journeys around the site. Well-traveled pathways are revealed over time, as the lines become more dense around persistent items like the top navigation and logo, just as they might be in a physical space. The slate is wiped clean with the coming of each new moon, and the previous month’s snapshot of activity is saved as an image file on the server.