CHIPS

Protected: IFC Films Animated Logo Concepts

Round 2
01/17/2020

Concept 1: The Notch – Revised

Uses elements from real 16mm and 35mm film scans to make the notch in the logo come alive.
What’s new?
• Higher contrast, less “washed out” look overall
• Dirt flecks and streaks removed from logo in its final resting state
  • Concept 1A: Logotype fades in one letter at a time.

  • Concept 1B: Logotype entirely visible upon initial reveal.

  • One of the sources for Concept 1.

Concept 5: The Pan

We pan slowly across the giant letters IFC, as clips from some of the company’s most well-known releases play inside them, blurred to the point of abstraction.

Concept 6: The Void

The notch in the I becomes a container for film grain, digital noise, TV static, and other moving textures as it recedes into the distance.

Concept 7: The Stack

A bright, colorful, and bold piece of motion design that illustrates the “sprocket holes” concept in a simple, straightforward way.
  • Concept 7A: Color Option 1

  • Concept 7B: Color Option 2

Thank you!