3rd Ritual
Visual identity and website for 3rd Ritual, a company created by our friend Jenn Tardif that creates tools and resources that bridge ancient philosophies and current wellness practices.
The website’s background is made of all visitors’ mouses’ journeys around the site. Well-traveled pathways are revealed over time, as the lines become more dense around persistent items like the top navigation and logo, just as they might be in a physical space. The slate is wiped clean with the coming of each new moon, and the previous month’s snapshot of activity is saved as an image file on the server.