Quad Cinema
“The Quad” was the first theater in New York to have multiple screens under one roof. Closed in 2015, the four-screen theater reopened in April 2017 after a multi-year renovation. The site ties into the Quad’s point of sale ticketing system for showtimes, and it looks great on mobile. Identity by Paula Scher’s team at Pentagram.
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The Programs grid layout adjusts based on the number of programs running at a given time. Shown above: layouts for five, six, & nine active programs.
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The full screening schedule lives in a red overlay.
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All past programs are archived. How else could you know that The Sugarland Express screened as part of a Goldie Hawn retrospective in the first month the theater was open?
