Medium White Tee
From January 11 until February 9, 2017, writer and artist Emily Spivack, along with the Honolulu Museum of Art, opened a tee-shirt shack in Hawaii which sold only medium white tee shirts. It was President Obama’s idea.
According to an article in The New York Times from July 2, 2016:
Mr. Emanuel, who is now the mayor of Chicago but remains close to the president, said he and Mr. Obama once imagined moving to Hawaii to open a T-shirt shack that sold only one size (medium) and one color (white). Their dream was that they would no longer have to make decisions.
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Photo: Shuzo Uemoto
Emily teamed up with GRT Architects to transform a temporarily vacant store in a Honolulu shopping center into Obama’s dream shack, staffed by volunteers for the duration of the month he left office. We designed the logo, shirt tag, website, and signage for the space.
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Logo
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Shirt tag
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Store interior
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There were 1000 shirts made, and each was sold for $44. All proceeds were donated to The Bus Federation Civic Fund and Mala ʻAi ʻOpio Youth Community Food Systems Initiative (MA’O). For visitors who didn’t want to purchase a tee, we designed a two-sided fold-up newsprint poster as a giveaway.
We helped Emily put together the very first packaged shirt, which was given to President Obama by his sister Maya Soetoro-Ng as a Christmas present.
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Obama’s shirt