CHIPS

GIRLS Merchandising Logo

Apparently, you can’t just trademark the word GIRLS. HBO asked us to come up with a symbol for the show, incorporating its existing title treatment and all four character names.

  • Merchandising logo

First, they put our logo on bottles of Deborah Lippmann nail polish.

  • GIRLS nail polish

Then, they put it on pretty much everything they could think of.

  • Clockwise from top left: Long sleeve shirt, cups, moleskine notebook, 2014 wall calendar, wallet, coffee mug, tank top, tote.